As a writer by background, I’ve always had a love affair with words.
Ideas, headlines, scripts, short films, thought-pieces, poems, Gen AI prompts…


A few examples of thought-pieces I’ve had published on platforms such as Marketing Week and Campaign:

I judged several AI creative awards – and here’s what I found out.

How marketers unknowing kill great ideas through risk aversion.

Is AI Creativity’s Amplifier, Rather than its Executioner?

We Need Men’s Help, To Help Us.

I Love Being a Woman, But.

Migration is Important for Creativity.


Some quick thought pieces I’ve shared to LinkedIn around AI:

AI is becoming invisible, now what?

Everything is social but not everything is good.

The ‘ChatGPT moment’.


I often write poems (yup, I said it), here’s one:

Living without U. Written a year after moving to the US.