DEC 2023 - PRESENT
JELLYFISH | GLOBAL EXECUTIVE CREATIVE DIRECTOR
I lead all creative output globally for Jellyfish.
Since joining Jellyfish (part of The Brandtech Group) I’ve led the team to win creative pitches (inc. Apple TV, Netflix and LEGO) and over 45 creative awards, Including Jellyfish’s first Cannes Lion and 2 X Grand Clios.
The creative capability consists of over 350 people across the world.
When it comes to AI, I lead by example, getting hands on with the tools to create very short films or hosting regular creative + AI focused sessions, such as the CreAItive Council which has over 400 members globally across Jellyfish / The Brandtech Group.
MAY 2022 - NOV 2023
MEDIA.MONKS | GLOBAL EXECUTIVE CREATIVE DIRECTOR
During my time at Monks I led and won various pitches, including one for Walmart which resulted in a huge activation - on wheels - with WILLOW debuting her new album at the tentpole event.
Another notable project was a social-first pitch for Dove, which quickly rolled onto producing the work we pitched… and was then instantly named Ad of The Day.
OCT 2017 - MAY 2022
Wunderman Thompson, London (PREV. J Walter Thompson) | GLOBAL Creative Director
I led the creative for global and regional brands, including the entire Nestle Confectionary portfolio, including KitKat, Aero, Milkybar, Quality Street, Randoms, Yorkie across TV and cinema, digital, social and experiential channels.
In parallel I was the global creative lead for Sage Accounting, having led the pitch-winning ‘Boss It’ campaign, work which we then produced in just one month.
During my time here I regularly, proactively, generated and led multi award-winning campaigns for the National Centre for Domestic Violence (NCDV). One of those campaigns, ‘The Not So Beautiful Game’, launched during the 2018 World Cup and picked up multiple awards, including a Cannes Gold Lion. I went on to generate a second proactive, multi-award winning campaign for the NCDV: ‘Abusers Always Work from Home’, created in response to the horrifying 49% increase in domestic abuse incidents during lockdown.
SEPT 2016 - OCT 2017
Publicis, London | Freelance EMENA Creative Director
I oversaw the creative output for global brands, including L’Oreal. On the periphery I proactively created and curated the public art exhibition There’s a Good Immigrant in response to the horrifying rise in hate crime surrounding BREXIT.
Exhibiting artists - who were migrants themselves, second generation migrants, or creating work that commented on the topic - included Dave Buonaguidi, Bob & Roberta Smith, Inua Ellams, Jaspreet Kaur AKA Behind the Netra, Sara Shamsavari & Alison Jackson. Organic press overage included a live interview on Monocle Radio.
JAN 2016 - AUG 2016
FREELANCE CREATIVE DIRECTOR, London
Freelancing across various agencies such as: Adam & Eve / Tribal, Engine, Quiet Storm, Gravity Road, Spring Studios, Livity, Fresh Films, Dazed Media, Space.
SEPT 2013 - JAN 2016
SAATCHI & SAATCHI, London | EMENA Creative Director
During my time at Saatchi & Saatchi I was asked to give a talk about being a female creative director. I didn't want to preach to the converted, I wanted to reach a wider audience with a celebration and showcase of epic female creativity.
I proactively proposed an exhibition and then worked with a crack-team team to curate it. There’s a Good Girl was the first all-women exhibition. And it got a lot more attention than a talk ever would have, including a double page spread in The Independent, and a host of articles in publications such as Campaign, Sunday Style Magazine, and Creative Review, plus live interviews on BBC London Radio. After a VIP preview at Saatchi & Saatchi the exhibition moved to a space in Soho for several months and was free to view.
Twenty ground-breaking female creatives and artists exhibited, including Alison Jackson, Hattie Stewart, Sara Pope and Pam Glew.
DEC 2010 - AUG 2013
DRAFT FCB (now fcb LONDON), CREATIVE DIRECTOR
Amongst other things, I played a major role in winning the US$1.4 billion Nivea global pitch, which saw the entire Nivea portfolio consolidated into Draft FCB.
I then went on to lead the largest, most successful 360 activation platform Nivea had ever rolled out across Europe. I creatively led all agencies (inc. digital, experiential, PR).
MAY 2010 - DEC 2010
DRAFT FCB (now fcb LONDON), SENIOR CREATIVE
I worked across a variety of brands, including: Nivea, Nivea For Men, Nivea Sun, Post Office, SCJ, Kraft Oreo, The Dorchester Collection, General Motors, Coca Cola.
mar 2009 - may 2010
freelance SENIOR creative & commercials director
I freelanced at agencies including AMV BDDO, Quiet Storm, Exposure, Red Bee Media, Dentsu, DraftFCB, PD3 and Fred & Eric. Also working direct for the COI and direct to other clients.
| was represented by ASD Lionheart as a commercials director in parallel and during this time I also wrote and directed short films which were selected to screen at International film festivals in London, Cannes, LA and New York.
apr 2003 - feb 2009
QUIET STORM, LONDON |CREATIVE & COMMERCIALS DIRECTOR
Quiet Storm is a production company as well as an agency and it was here that I began directing TV commercials, content and short films alongside the brilliant Trevor Robinson OBE.
During my 6 years at Quiet Storm I took projects through every step, from the briefing stage, through the shoot and the edit, to the finished article.
SEPT 1999 - APR 2003
HHCL & PARTNERS | CREATIVE, COPYWRITER
Hired straight from university by Steve Henry and Axel Chaldecott into the most radically creative agency at the time. Myself and my creative partner were pretty pleased.
EDUCATION
ba (hons), Graphic Design & Advertising | First Class Hons
Placements whilst at college: BBH, JWT, Saatchi & Saatchi.